Coty has redesigned its website, and the new look is consumer-friendly and informative. It spotlights the celebrities that Coty partners with, and designer brands. Plus, it tells the story oif the behind-the-scenes collaborations with creative experts within the industry, like this Q&A with perfumer Olivier van Doorne.

In the age of digital marketing and the importance of having a voice in the social medial realm, the new website does just that, giving consumers a glimpse into what the company is all about. It also facilitates sharing on all social sites plus, reveals more news and background information than ever brefore, in an entertaining, user-friendly way.

In addition to the consumer site at Coty.com, the com pany has also created an Intranet for employees only called The House.

Catherine Walsh, Coty’s chief communications officer said:

“Coty is known for its creativity, and with the new digital presence of these two sites the breadth of that creativity will be displayed. Striking a balance between functionality, editorial content and gorgeous imagery, the new Coty.com reflects who we really are. As to our new intranet, we built The House to encourage employees to connect and inspire each other.”

Kristen D’Arcy, Vice President, Global Digital, Coty Inc., added:

“We’re newly mobile-optimized, with the ability to better showcase the extensive activity happening across Coty, for visitors exploring our site on any device. Flexible content modules make the design perfect for articles, videos and photography alike. The new Coty.com serves up relevant content on each page without ‘dead ends,’ which maximizes the brand-storytelling capabilities of our new flagship site.”